Lost Coffee is an independent coffee chain and roaster located in Denver, Colorado.
The name had already been decided on before a logo had been formally designed, so the challenge was to combine the name with the ideology behind the company and condense all that into a simple, impactful logo.
To avoid any negative connotations with the term "lost," I wanted to focus on the idea of wandering through the details and little surprises in drinking and roasting craft coffee. Eventually I landed on labyrinths and the term "getting lost in a cup of coffee."
